Noor Trade House (NTH) is a privately-owned company established in 2007 by its Founder and CEO, Muhammad Khaled Noor. Mr. Noor also serves as the Honorable Advisor to the Bangladesh Foodstuff Importers & Suppliers Association (BAFISA) and as a Director of Unique Hotel & Resorts PLC. (www.uhrlbd.com), the parent company of The Westin Hotel Dhaka, Sheraton Hotel Dhaka, and HANSA – A Premium Residence. Driven by the visionary leadership and determination of Muhammad Khaled Noor, Noor Trade House (NTH) has successfully expanded its operations across all major food industry segments in Bangladesh, establishing itself as a trusted and influential market leader.
Founder & CEO
NOOR TRADE HOUSE
Director
Unique Hotel & Resorts PLC (The Westin & Sheraton Hotel Dhaka)
Advisor
Bangladesh Foodstuffs Importers & Supplier Association (BAFISA)
Noor Trade House (NTH) began its journey in 1994 as a family-owned business, founded with a clear vision and unwavering determination to expand across all major food industry segments. Since its inception, NTH has built a strong business model based on long-term relationships with clients, suppliers, and partners. Renowned for its reliability and commitment to quality, NTH has earned a respected position as a trusted supplier to the Foodservice and HORECA sectors in the BD markets.
A pivotal moment in NTH’s growth came on 10th October 2023, when the company proudly became a part of the Silal family. As a member of ADQ — one of the region’s largest holding companies — Silal is rapidly emerging as a key player in the food sector. This strategic partnership empowers NTH to expand its market footprint and strengthen its presence across the Bangladesh.
Noor Trade House (NTH) is a leading distributor, importer, and exporter of premium quality food and non-food products in the UAE, the wider Middle East, and global markets. We combine exceptional quality with value-added services, providing our clients with tailored, high-performance solutions. With decades of dedication, exclusive rights to over 35 brands, partnerships with more than 100 non-exclusive brands, 14 in-house brands, and a catalog of over 25,000 products, NTH proudly serves five-star hotels, fine dining restaurants, catering services, bakeries, ship chandlers, airlines, cruise lines, and hospitals both locally and internationally. At NTH, we are committed to delivering top-quality products with exceptional service, continuously driving innovation to meet the evolving demands of the foodservice and hospitality industries worldwide.